Uber contains a new characteristic that aims to encourage riders to buckle up. beginning Tuesday, riders within the U.S.A. can receive associate degree alert on their phone at the beginning of their trip as a reminder to wear their seatbelt. The conception is straightforward and automatic: as before long because the driver swipes to start the ride, a push notification are going to be sent to the rider’s phone and a subsequent audio alert can emit from the drivers phone.
Motor vehicle crashes area unit a number one reason for death for individuals underneath fifty four years previous, per the U.S.A. Centers for illness management and interference. NHTSA information shows that traffic deaths area unit reaching historic highs, with associate degree calculable thirty one,720 deaths associated with car traffic crashes from Jan through September 2021 — associate degree approximate twelve-tone system increase from the primary 9 months of 2020.
Uber needs to try and do its half in serving to curb these statistics and believes that temporal arrangement may be the key facet to creating this feature as effective as potential, same Kristin Smith, Uber’s head of world Road Safety Policy.
“We’re very centered on delivering the proper message at the proper moment,” Smith same. “And we expect [the begin of the trip]’s the proper moment to induce individuals within the habit of buckling up and memory that despite however so much you are going, despite wherever you are sitting within the automotive, you must be carrying your seatbelt.”
A 2017 survey conducted by the Insurance Institute for main road Safety, a noncommercial funded by motorcar insurance firms to scale back motor vehicle-related accidents and deaths, found that twenty eighth of the one,172 respondents do not perpetually buckle up once sitting within the rear seat of a automotive. Smith same one among the most goals of this feature is to reduce backseat riders assumptive they do not ought to buckle up not like front-seat riders.
While there will not be a selected penalty to riders World Health Organization don’t buckle up, Uber are going to be gathering feedback from drivers and riders alike to trace what number individuals buckled up for his or her ride and to live if one phone notification was effective enough in obtaining a traveller to use their seatbelt.
Over the last many years, Uber has unrolled a series of latest safety options and services from permitting riders to report nonemergency incidents to permitting drivers and riders to record the audio of their journeys. Earlier this year, Uber conjointly signed on to support advocates occupation for the central to create a Vision Zero commitment. Vision Zero could be a world initiative that aims to finish traffic-related fatalities and heavy injuries.
